Deb McAlister has posted an interesting article, explaining some of the ways magicians are using the power of social media to promote their magic. It's an excellent read, and gives us some useful advice for our marketing.
'Think about the possibility of taking something you do every day, and turning it into a perpetual promotion machine for your business. That’s what Penn and Teller have done with the opening trick of their Las Vegas Show. It’s called Cell Fish.
They borrow a phone from someone in the audience, and use it as a video source and prop for the trick — and the phone’s owner can then look at the video on their phone and see how the trick is done. There are dozens, if not hundreds, of YouTube videos from audience members who have uploaded videos taken during Cell Fish routines in Penn and Teller’s show at the Rio. Tens of thousands of people have seen those videos — maybe millions of people have seen them…'
Read the full post : The Magic of Social Media