There are many magic dealers that choose to present a huge range of magic tricks, without any vetting or limited selection. Like Amazon, they offer the whole market of magic and allow you to choose which magic tricks that you feel are right for you.
Advantages of supermarket magic dealers
Better range. – You are presented with the full range of magic tricks that have been released from around the world. If you need a specific item, you get a wide selection of products to choose from.
Less bias. – Supermarket magic shops may have less product bias than curated magic shops. They stock almost every find of item, with many versions. The magic dealers don't need to push you to one specific product over another one.
Less relationship promotion. – Supermarket magic dealers stock items from thousands of magic creators, so they try to promote their creations equally. This means that you won’t be pushed to a particular magic trick, just because the magic dealers are friends with the creator of the trick.
Lower Prices. – With a larger stock and bigger buying power, non curated magic dealers can use economy of scale to reduce costs and in turn prices. Cheaper versions of a particular magic trick are often available, so if you are on a budget for your magic, this may give you better alternatives.
Opinion. – You are not getting the magic dealers preferences imposed on your choice. The supermarket magic shop presents everything and allows you full choice.
Older and less popular tricks are stocked. – Supermarket magic shops try to stock as many magic tricks as possible, regardless of their popularity. Older classics and magic tricks with small markets maintain a place on their shelves, as well as the latest releases.
Disadvantages of the supermarket magic dealers
You get the good and the bad presented to you. – Supermarket magic shops stock everything, without the magic dealers opinions playing a part. When shopping at a magic supermarket, you need to research the choices you make more carefully.
Too much choice. – It can be confusing and stressful deciding which version of a magic trick to choose. It’s important that larger magic shops offer great customer service and the ability to get expert advice from the magic dealers.
Slower delivery. – Very large magic dealers may have to warehouse some stock, and will not be able to dispatch every item the same day. Good magic shops usually keep the most popular magic tricks apart, to dispatch right away, but for less popular items, an extra day or so shipping is not uncommon. For example; The Merchant of Magic keeps around 5000 items in stock at their magic shop. The remaining 15,000 less popular items have to be warehoused, so take an extra 1-2 days shipping. God magic shops will always let you know the shipping times for a magic trick on the product page and at the checkout when you order.
Using a supermarket style magic shop can be a great way to find out about everything there is available to magicians. Magic dealers with a huge choice and less bias mean you get more options. The down side is that the quality of the magic tricks offered is not vetted. Customer reviews and testimonials should be consulted to make sure you pick the best items for your act and within the price range that suits you.
It’s important to make sure that the magic dealers you use, also have an advice service, staffed by working magicians that can give you advice. As the supermarket magic shops have fewer attachments to any one manufacturer, you will usually get much more honest advice and unbiased opinions.