A Guide to Better Business Cards for Magicians
Marketing is a huge part of any successful magician, and magicians business cards are still an extremely effective way of getting your contact details into the hands of others. However, there are some important things to remember when it comes to designing your next card, things that many magicians often neglect.
1) Keep it modern.
For reasons unknown, many magicians feel the need to emphasise what they do with cheesy images from a bygone era. Believe it or not, 99.9% of the population are already fully aware of what a magician does! Revelatory news I know. Furthermore, an outdated picture of a bunny being pulled from a top hat is not likely to endear you to the more sophisticated audiences of today. Remember that your business card is a direct reflection of you and your services, removing the tacky stock photos will make you appear far more professional and competent.
Another mistake, similar to the above, is to include a photograph of yourself on your card. It just isn’t necessary and it looks old fashioned these days. A far better idea would be to have a good quality logo designed that best reflects the service that you offer. Doing so will help you to present a clearer, more focused image of your business to the recipient.
2) Keep it simple.
So, what should be on your business card? The best approach by far is to keep your card as plain and simple as possible. Filling it with lists of what you do and who you are will only make it seem like a pushy advertisement, so keep the text down to a minimum. You could even take it as far as just having your name and web address on the card, but it is perfectly acceptable to have a brief strapline and a contact number on there too.
Nevertheless, having just your name and web address on the card not only keeps it uncluttered, it can also add an air of mystique too. Encouraging clients to view your web site allows you to elaborate on your personality, and what you have to offer, once they are there. A client will be much more inclined to read about you and your magic business if they have made the choice to be there in the first place.
3) Quality counts.
The one area where keeping things simple doesn’t apply is in your choice of card stock. A good quality card will be harder for the recipient to disregard and throw away. A flimsy card that feels more like paper may not even make it home with them.
Choosing to have your magicians business cards laminated on the printed side will also improve the feel of your business card. However, it is advisable not to laminate the reverse, and to leave it blank, as this will allow you to clearly write on it with any type of pen or pencil. Doing so is especially important for those of you who intend to incorporate your business cards into your performance, which is an excellent way to dispense them to spectators.
Having a clear and concise magicians business card that will direct traffic to your website should be your key goal. Marketing is best performed in small stages; your business card should be seen only as the first step towards your next booking, not the last. Count how many cards you hand out at your next event, then try and hand out more next time. After all, a business card is only able to work its magic once you give it away, no matter how well designed it is.