Are magicians making a mistake by focusing on the latest magic tricks?
I was in Mexico last month and went to see a magic show that totally shocked me. I learned a valuable lesson that I'd like to share with you:
It's way too easy to forget about classic magic tricks in favour of the latest releases. Turning your nose up at the classics can be a big mistake for magicians wanting to build an entertaining act. A magic trick being brand new, is no mark of quality. The real test of a great trick is how it has performed over time with audiences.
As you browse most magic shop inventories, you are presented with the latest magic tricks first. They are the tricks that magic shops need to sell because they are in their 'promotional release phase'. As a trick gets older, it drops down deeper into the magic shop catagories and can easily be over looked unless a magician is specifically searching for it. It's a strange way of helping magicians. In fact, it's often set up like that to help magic manufacturers, creators, and the cash flow of the magic shops.
We all like to see what's new and check out the latest magic tricks, but it's the job of a good magic shop to highlight the very best tried and tested tricks, rather than those that are hot this week?
There are so many great magic tricks that get pushed to the sidelines by magicians that don't tend to perform much. Sponge balls, rope tricks, jumping playing cards, silk productions.. These tricks don't have the hype and marketing of the lastest releases, but they have already proved their worth. If you use your own presentation and develop a fresh way to present them, each trick can become the highlight of your act because the impact of the 'effect' is so strong.
In order to address this, good magic shops will often have a Highly Recommended Magic Tricks section to showcase magic tricks that have proven their worth over time. These sections don't just list the latest magic tricks, they only feature tricks that working magicians use time and again because the tricks get great results from audiences.