Are Magicians Agents Essential for Success?
By James Nathan
With the internet taking over the world, it has been said that there is really no need for magicians agents these days. If anything, I think that the opposite is true. Read most magician's websites and it is easy to think that they are all world champions. Yes, magicians have to be positive about their own skills, and everyone is going to rave about themselves – but for clients looking to book an entertainer, they feel re-assured by working with an agent. It’s a quality control issue.
Big companies invariably will only work through agents, so if you want the most lucrative jobs, you really need to be on their books. Not only do they have top clients, they also know what to charge.
Agents have working relationships with companies for years – they know what the price structure is – and they can get the best price for the performer – even after their commission has been deducted. Also they advise the client on what is the best act for them – this is all part of the service they provide.
Professionalism is paramount and if you are working through an agent, you are already considered to be of a certain standard.
If you perform a stand-up magic act, then you basically have to work through agents. Cruise ship companies, large hotel groups, holiday centres and large corporates all work closely with agents to book their entertainers.
Finding the best magicians agents can be tricky, and knowling how to approach them is a skill in and of itself. Many magicians use the Special Agents Directory which compiles hundreds of the best UK agents who work with many of the best clients in the UK and beyond. The ebook also includes many international agents who book acts cabaret & speciality acts from the UK.
You can learn several tips for finding a magicians agent and the best way to approach them for work in this post: How to find and use magicians agents
If you are a close-up magician, or perform any type of speciality act, it's worth searching Google and making a list of agents to approach. If you prefer to have the leg work done for you, and identify the best agents that are most responsive to magic acts, then the Secret Agents Directory is a very good source for magicians agents who could use your services.