Why does the blog recommend that you slow down your spending on new magic tricks, and focus on the material you already have?
Why not just post news and reviews about the magic trick products that the magic shop sells?
The answer is so simple that we don't even need to explain it. You can see why we love running the blog just from comments like this one from a customer to the magic shop:
'Thanks for the help and advise I've received from the team so far.
In September 2012, I performed my first gig at a small wine bar in my local town, and now a year on and some great times performing magic at events, I'm enjoying learning, practicing and performing as a magician!
I couldn't have done any of it without help from Ben Williams, Dominic Reyes , and the team at the Merchant of magic!! I recommend them for their experience as professional magicians. Their tips and stories help anyone prepare for the scary first gig, or even an unusual performance in difficult circumstances! Thank You!' – Joel Spaven
It's not about the magic shop.
Thanks Joel, but the hard work came from YOU. Like many of our customers, and especially the magicians that have personal tuition from us, we only point them in the right direction, suggest magic tricks that are the best for them, and show them where to find out more. Your success moving into performing for the public comes from you taking ACTION! Making a conscious decision to move your magic forward, rather than staying 'safe' and not getting out there to perform.
For us, it's not really about selling in the end. If it was, we wouldn't choose magic as a product! All the team are working magicians, madly and deeply in love with magic. The shop supports us, feeds our families and allows us to focus on magic full time, but it's purpose is to push magic forwards, allow beginners to discover magic, push past the casual hobby stage and build a lifelong passion for studying magic and most importantly PERFORMING.
People lose interest in magic.
Over the years, we found out some interesting stats about magic, and peoples interest in it. The average period of interest a beginner has is around 6 months. 63% of beginners drop out of practice after 6 months dabbling in developing the skills of a magician. After that, a second 'drop out' period occurs at 2 years. One of the biggest factors for continuing learning magic past the 2 year period is PERFORMING. If a beginner starts performing during that initial 2 year period, they are highly likely to continue their interest in learning magic for many years to come.
It's these statistics that motivate the team. We want to find a way to push people past those 'drop out' danger zones. Give them motivation to practice, and gently encourage them to start showing people the magic tricks they have spend so long practicing. That's what a real magic dealer should contribute to the magic community, and it's the mission statement of the merchant of magic team.