What's the most effective way for magicians to get testimonials from people that hire them?
You did a great job performing magic at the show. The crowd loved you and you are finished for the night. Before you pack up your magic props and leave the venue, there is an inportant step to take: Set up your magicians testimonials!
Dominic Reyes recorded a short video for the blog whilst at a magic gig. He talks about how he gets feedback when people hire him to perform magic.
Before you leave your magic gig, make sure you speak to the client and ASK FOR FEEDBACK. It's fine to ask for a magicians testimonials because it shows that you care.
Follow up a week or so later. Send a letter, or ask your agent to contact the cleint and get feedback.
Ask for a copy of any photographs that were taken of you performing your magic.
Ask for a copy of the raw video footage of your magic performance. Ask the client as well as the videographer as that will greatly increase your chances of getting the footage. Video companies get very busy, so unless it's specified from the client, it can often be forgotten.
Send the client some business cards with your follow up letter. They may have been approached after the event and can send them on. It also gived client another reason to contact some of the guests at the event, which is valuable to them if the event was a networking exercise.
Remember to publish your magicians testimonials on your magicians website or in a performers blog. Don't just file them away, they are valuable content that gives social proof to your claims.
If you can, take a friend to a few gigs and ask them to record video testimonials from guests outside of the event or in the outer bar area.Ask permission for this, and it will usually be granted. Your video testimonials don't need to look perfect, they should look real, raw and unedited feedback from people that have just seen you perform.
Taking the time to get feedback is one of the most effective ways you can build up your marketing as a magician. Don't feel shy about asking. Most people love giving their opinion, and will be happy to help.