- Who is your typical spectator?
- Where do they watch your magic?
- What are their other interests?
- What is their typical education level?
- Which other forms of entertainment do their enjoy?
- What cultural references will most resonate with them?
- How do they dress?
- What other events do they like to attend?
There may not be much point developing a deep and meaningful mentalist act if your audience tends to be the nightclub and party scene. Mastering dark spiritual magic might not give you the best ‘reach’ if your plan is to perform at corporate cocktail parties.
- The city center bar crowd.
- The local pub.
- The family restaurant.
- The society wedding.
- The central London crowd.
- Fellow magicians.
Wise words as usual from Luca. Unless you only perform for other magicians as a hobby, or you are constructing an act for the ‘magic club’ lecture circuit, it’s not much use building your magic to entertain other magicians. Adverts and reviews that promote magic, just for entertaining other magicians, it promoting you to target the wrong customer persona.
Seeing this ‘line’ in magic trick reviews and adverts means nothing. Magicians have a working knowledge of the technical aspects of magic. They look at magic tricks from a more analytical point of view. They are impressed by how unusual or unique a technique may be, the tricks value for THEM, and the creativity that took place in the development of the effect. These are of little concern to a typical lay audience.