What do you include in an email to a client wanting to hire a magician?
The main sales funnel for magicians is their website. Clients wanting to hire a magician will usually check out your website before they contact you, which means that most clients will make their first contact to you via email. It's important to know how to answer emails from people that want to hire you. Here are a few tips:
Keep it brief.
The client contacting you has already checked out your website. If your website has been built correctly it will already have all the information needed, including a section on frequently asked questions. Your response email isn't the time to bombard your client with lots of information about you. Keep the email professional and brief.
Thank them for their time.
The first part of your email should thank the client for contacting you. Make sure you don't miss this out.
Answer their questions fully.
Read through the email carefully, making sure that you have answered all of the questions fully. If you can't answer one of the questions because there is not enough information provided, make sure you ask for more information and explain why.
How did they find out about you.
It's important to ask how the client found you. Your contact source information is valuable to identify where your leads are coming from. It's also a subtle way of suggesting that you are very popular, and that it's highly likely that somebody will have referred you to the client.
Use a call to action.
Make sure your email includes a 'call to action'. A call to action is something that you are asking the client to do. This might be to answer a question, download an e-book about hiring a magician, or to fill in a booking form. By giving the client a call to action you are creating continued communication past this initial email. Your goal is to keep the conversartion going.
Use a third party if possible.
Is it possible that you could use a third party to reply to your emails? Many professional magicians use agents that acts as a third party. If you don't have an agent you may want to get your partner or a trusted friend to act as the third-party and answer your enquiry emails. This allows the quotation to come from somebody other than yourself. That person can answer enthusiastically about your performance, skills, talk about your fees, and recommend your services in a way that you wouldn't be able to do yourself without coming across as slightly big headed. It's very hard to say to your clients that you are an amazing magician. It's much easier if a third party can explain just how awesome you are. If some negotiation about fees needs to take place, a third party can make a deal without you having to seem mercenary or confrontational.
Here's a typical email from a client wanting to hire a magician that you may receive:
I'm planning a 40th birthday party on the 25th July in Walton Ash. I thought having a magician to entertain the guest would be a great idea. Can you let me know the cost for a couple of hours magic please.
This would be a typical reply to the above email:
Thank you for contacting me about attending your party on the 25th July. I've checked my diary and I am currently available. (The thank you)
How did you hear about me? Was I recommended to you? (The referral)
My fee to provide walk-around close up magic is £xxx for one hour or £xxxx for 2.5 hours. (The question answered)
Will your guests be having table service, a buffet, or will it be drinks and canapes? (Call to action)
It's vital that you remember to follow up after you have sent a quotation email. Wait 1 or 2 days and then send an email checking that they have received your quotation, and asking if they have any further questions. I can't stress how important this is. So many magicians don't follow up. They send out a quote, sit back, and hope that it will lead to a booking. Taking just a moment to follow up will often be the difference between a booking and a missed opportunity.