Magicians are not just performers, they are hosts at the event and should find ways to demonstrate this.
Have you ever been invited to an event and found that you don't know anybody there? It can happen for a number of reasons. You are attending a work event, your friends or date couldn't make it, you are joining a new club or society and it's your first visit. Situations when you are not part of the group can feel very intimitating. Not everyone is great at making introductions and putting themselves out there. What can magicians do to help with this problem?
Be a host.
When I'm performing at an event, I'm not just a magician, I'm a host at the party as well. If I see someone on their own, I will often approach them and make conversation. I'll ask them how they are finding the evening and who they are with. If they are on their own, I'll ask them if they would like to see some magic. I flag down a group that is standing nearby and start performing, bringing the group over. I'm just as responsible for the guests having a good time as the host of the event. Taking the time to bring people together can change a guests whole experience of the event. You may never know the implications of this, but they are almost always positive.
It goes further than introductions.
Forget about your position in the event being a reflection of your ego. Find ways to make introductions for people. Networking is one of the most helpful things you can do at most business events, and it WILL be noticed. If someone needs help, needs a drink, can't find a chair, or even just needs to find the bathroom, help them. Be a host as well as 'hired help'. Giving your guests a good time is the whole goal far above your own feelings of self importance as a performer.
Make a list of ways that you could add value to the next event you attend.
Look out for ways to help people and make their night even better.
Keep an eye open for guests that appear to be alone and introduce them into a nearby group.
Perform magic to more than one table at a time and allow them to interact with each other though the performance.
Ask the client if there are any guests attending on their own. Make a point to include those people as soon as possible.