Dominic Reyes talks about what he does leading up to his magic shows to make sure the client is happy.
Dominic received a booking form from a magicians entertainment agent or from the clients that hire magicians directly. As Dominic takes bookings up to a year in advance, it’s important that he recorded the details of each gig very carefully. He clips the booking form into Evernote and enters the details into his magicians diary.
One week before the booking, either himself or his agent will contact the client via email to confirm the details of the booking. At this point, any last minute changes that the client may have can be discussed.
On the day of the gig, the client gets a text message confirming that he will be arriving at the agreed time.
What to do during a gig
Dominic ensures that he introduces himself to the client when he arrives and also meets the client at the end of each booking. He gives the client some magicians business cards with contact details (either his own, or an agents) and asks if the client would give him some feedback when possible.
What to do after a gig
A few days after the magic gig, Dominic’s agent will contact the client to check everything went well, and to ask for a testimonial about using a magician, and how well Dominic’s magic was received. This is of great value both to the agent, but also to Dominic’s portfolio.
Additional Tip from Bartholomew Simpson
Bartholomew recommends that professional magicians ask the client to give you a short video testimonial on the same day. That way you capture their reactions just after they have been impressed by the magicians performance, and it’s fresh in their mind. This is a great idea, as long as the client is not busy and seems responsive to the idea. It’s important not to be demanding of the client or come across as too self serving. However, many clients will be happy to do this, flattered that you asked and find the process fun.