Do Magicians Prefer Apple iOS to Android?
The team at the magic shop had a small argument the other day about which types of phones and devices magicians tend to prefer. It was caused by a discusion about the range of magic apps and tricks with iphones that have been released for magicians over the last few years.
To settle the argument we looked at the data from the magic shop.
We picked a recent email we sent out to subscribers of the Merchant of Magic Newsletter. It was a segmented group of people who had all opted in to our list and had described themselves as average ability magicians who practiced sleight of hand and were interested in close up magic.
We then ranked the members of that list by the number of purchases they had made over the last 5 years, selecting the top 14,000 magicians that had ordered on many occasions.
That gave us a large sample of 14,000 magicians.
Once we had our sample, we looked at the devices that the sample used to access the email. Here's the results:
The majority of the magicians used Apple iOS rather than Android. On mobile devices, most people used an Apple iOS device. On decktop, most people uses Apple Mail to read the email.
That settled the argument in the magic shop, and we could all get back to work.. If you are developing apps for magicians, you may find this useful.
Why magicians performing websites should be mobile friendly
One point that we found that could be useful for magicians is the amount of people that access our site via mobile rather than decktop. Here's the data:
Google have changed the way they rank websites, so they now give preference in the mobile search listings to mobile optimised sites. Is your magicians website mobile friendly? It's time to check..
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