Firstly, congratulations on getting to the stage where you are ready to start performing commercially. That's a big step, and one that you have probably taken a great deal of time to reach. As to the effect of the recession on magicians, the answer is yes, and no.

 

It seems to be the case that magicians that cater to the lower end of the market are reporting a drop-off of regular work. Children's entertainers and restaurant magicians are reporting few gigs, or much more pressure to be competitive over fee's. This has been compounded by an influx of part time magicians, entering the marketplace to subsidize their incomes to make ends meet.

 

This isn't necessarily a problem if you focus on differentiating yourself from the competition, and look at ways to introduce added value in your services. Many magicians are teaming up with other service providers, such as DJ's or casino table services to create an inviting 'package' for restaurants and wedding events.

 

At the other end of the market, the situation is much more positive. Even high end magicians are a cheaper alternative to bands, celebrity speakers and stage shows. Magicians that cater to this market are reporting a steady level of work, but a slight shift in their client base. Many larger companies seem to be downsizing their events by dropping the expensive live bands in return for hiring one or two table magicians. For magicians in this market, it's a strong opportunity to access premium clients, establish a relationship, and follow that through as the economy recovers.

 

As things become less stable, it's important to ensure that you don't have all your eggs in one basket. Try to spread yourself over more than one regular residency. Performing at a few venues through the month, allows you to retain a regular income, even if one of the venues has to drop their live entertainment.

 

Look at ways you can support the restaurants that employ you. Can you upsell their services? Perhaps asking if they need more drinks, or recommending the restaurants premium products. Use your influence to bring in more custom, and spread the work about your venues. Become an advertising asset as well as entertainment for the restaurants existing customers.

 

Now's the time to pitch your services to companies that you may have thought were above your client reach. Set aside some time each week to send out an introduction to the events teams of a few new prospects. You may well find that an event is being planned, and there is pressure on budgets. Proposing a more economical solution, and selling the advantages of interactive magic will open more doors for you than ever before.

 

Keep marketing your services as usual, but also consider changing the geographical area for your marketing. There's no reason, other than familiarity and habit, keeping you working close to your home. A commute to a different area could be the answer to getting more work and a greater income.