Kieron writes: ‘I mostly like your site, but as a UK based magician it is a real turn off to get Free Worldwide Delivery offers from you. I assume our price is subsidising your international customers. Once again we lose. This is meant as friendly feedback.’
Thanks for the feedback Kieron. I guess it’s a balancing act. We love being based in the UK, but over the years Merchant of Magic has expanded internationally. The magic shop now has many thousands of customers all over the world. In an ideal world we would be a magic shop with free worldwide delivery on everything, rather than just a few special offers and launch promotions. The cost of that simply would not work. The retail price of many items would be lower than the postage..
Each customer, no matter where they live should get the very best service from the shop and we try to find ways to delight everyone who supports the shop.
As you know, we do special promotions for readers of our magic shop newsletter. Some promotions include free delivery for our international customers as well as those in the UK. It’s hugely popular and international orders sometimes exceed those from the UK during that period, so it really helps the magic shop keep it’s doors open.
Rest assured that UK customers get free delivery too. We give free delivery to everyone that takes up the offers, at our expense, as the price is often far lower than the UK list price for the items. It’s not subsidized by our UK customers. The cost comes directly from the shops operating budget, so it’s the shop that covers the cost.
Best wishes and good luck with your magic
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