How to do Magic Tricks

Advice and Support for Magicians

How to Hold Bicycle Playing Cards Correctly – Video Podcast for Magicians

by Merchant of Magic 20 Comments

Hold Bicycle Playing Cards

One of the Most common problems we see beginners face involves how they hold a deck of Bicycle Playing Cards whilst performing their magic tricks.

 

When magicians come to the magic shop for help or tuition, we tend to do an initial assessment. We ask them to perform a magic trick, and take note of what’s working we’ll for them, and what needs more work. This is some of what we say about holding your playing cards: Dominic Reyes talks about how to improve the way you hold your Bicycle Playing Cards:

 

 

 

How not to hold your Bicycle Playing Cards.
If you are a beginner, you may get nervous when you show people your magic tricks. Nerves make you tense. Being tense can lead to you hold the Bicycle playing cards very close to your body, at waist level. This is not a great position for several reasons:

1) A deck position that is low and close to the body means you have to look straight down at the playing cards, instead of making eye contact.

2) The background to the action is you groin. Not as appealing as a background with your smiling face in it instead!

3) Your arms are held close to your body, so you tend to cover up and block much of the action from your spectators.

4) You look nervous and as if you are trying to hard. That transfers to the attitude of the spectators as they focus on how you are feeling, rather than the magic trick.

5) It looks as if you are hiding something. Your body language is giving off signals that danger is present. On a subconscious level, you are telling the spectators they need to watch out for ‘moves’ even more closely.

How to hold Bicycle Playing Cards correctly.

1) Hold the deck of bicycle playing cards with a light touch.

2) Make sure your arms are forward and away from your body slightly.

3) Your hands should cover the front of the deck as little as possible.

4) Any fingers that aren’t doing something  should  be open slightly and out of the way, so as much of the playing cards are as visible as possible.

5) The deck should be above waist level.

6) Move the playing cards around gracefully with finesse as if you regard it as a precious item that you respect and want to display. Imagine a sales person showing you an expensive watch or antique.

Do This: Take a couple of hours and watch a shopping channel. Pick a show where they are selling expensive jewelry.

Notice how the presenter handles the items and displays them.Look at how you handle your playing cards and imagine they are on show in the same way. Be aware of how your hands handle your playing cards and if they cover the deck.

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Filed Under: Card Magic Tricks Tagged With: bicycle playing cards, dominic reyes, Magic Shop, magic tricks, playing cards, Video Podcast

Choosing Good Magic Dealers – Magic Supermarkets

by Merchant of Magic Leave a Comment

Magic Dealers - Supr Market magic shops

There are many magic dealers that choose to present a huge range of magic tricks, without any vetting or limited selection. Like Amazon, they offer the whole market of magic and allow you to choose which magic tricks that you feel are right for you.

 

Advantages of supermarket magic dealers

Better range. – You are presented with the full range of magic tricks that have been released from around the world. If you need a specific item, you get a wide selection of products to choose from.

Less bias. – Supermarket magic shops may have less product bias than curated magic shops. They stock almost every find of item, with many versions. The magic dealers don't need to push you to one specific product over another one.

Less relationship promotion. – Supermarket magic dealers stock items from thousands of magic creators, so they try to promote their creations equally. This means that you won’t be pushed to a particular magic trick, just because the magic dealers are friends with the creator of the trick.

Lower Prices. – With a larger stock and bigger buying power, non curated magic dealers can use economy of scale to reduce costs and in turn prices. Cheaper versions of a particular magic trick are often available, so if you are on a budget for your magic, this may give you better alternatives.

Opinion. – You are not getting the magic dealers preferences imposed on your choice. The supermarket magic shop presents everything and allows you full choice.

Older and less popular tricks are stocked. – Supermarket magic shops try to stock as many magic tricks as possible, regardless of their popularity. Older classics and magic tricks with small markets maintain a place on their shelves, as well as the latest releases.

Disadvantages of the supermarket magic dealers

You get the good and the bad presented to you. –  Supermarket magic shops stock everything, without the magic dealers opinions playing a part. When shopping at a magic supermarket, you need to research the choices you make more carefully.

Too much choice. – It can be confusing and stressful deciding which version of a magic trick to choose. It’s important that larger magic shops offer great customer service and the ability to get expert advice from the magic dealers.

Slower delivery. – Very large magic dealers may have to warehouse some stock, and will not be able to dispatch every item the same day. Good magic shops usually keep the most popular magic tricks apart, to dispatch right away, but for less popular items, an extra day or so shipping is not uncommon. For example; The Merchant of Magic keeps around 5000 items in stock at their magic shop. The remaining 15,000 less popular items have to be warehoused, so take an extra 1-2 days shipping. God magic shops will always let you know the shipping times for a magic trick on the product page and at the checkout when you order.

Using a supermarket style magic shop can be a great way to find out about everything there is available to magicians. Magic dealers with a huge choice and less bias mean you get more options. The down side is that the quality of the magic tricks offered is not vetted. Customer reviews and testimonials  should be consulted to make sure you pick the best items for your act and within the price range that suits you. 

It’s important to make sure that the magic dealers you use, also have an advice service, staffed by working magicians that can give you advice. As the supermarket magic shops have fewer attachments to any one manufacturer, you will usually get much more honest advice and unbiased opinions.

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Picking a Magic Dealer – Problems and Benefits of a Curated Range of Magic Tricks

by Merchant of Magic 1 Comment

Picking a Magic DealerA magic dealer may hand pick a small range of magic tricks. This called a curated range.
The magic dealer advertises that they only choose magic tricks that get great feedback and are of a high standard.

Advantages of picking a magic dealers with a curated magic shop:

The benefit of curated magic dealers is that you are only presented with items the magic dealer feels that you will like. Your expectation for quality of the products is higher.

Trust – You develop trust in the magic dealer and respect the magic dealers opinion of the magic tricks that you should learn.

Easier selection –  Less choice makes choosing which item to buy much easier. If you are in the market for a change bag, being presented with 45 different versions can be time consuming and stressful. Curated magic shops narrow down the choice for you.

 

Disadvantages of picking a magic dealer with a curated magic shop:

1) The selection of the shop will be targeted to one style of magician, so may exclude excellent magic tricks, simply because they don’t fit the customer persona that the magic dealer is targeting.

2) The range can suffer from commercial bias: When choosing magic tricks to promote some magic dealers may not choose items simply because of their quality. Often other reasons play just as much a part in the magic dealers range:

  • Own Products – Promoting their own magic tricks above other products
  • Profit Margins – The magic dealers may choose items that have a higher profit margin even though the magic tricks may not be of the best quality.
  • Exclusivity deals – A deal may be made to give the magic dealer an exclusive on a magic trick in return for high profile on the website.
  • Relationships with the magic trick creators – A magic dealer may promote a friends magic range, regardless of the quality of the magic tricks.
  • Stocking costs – Smaller items that are cheaper to post may get preference over large items that have a greater storage and postage cost.
  • Product turnover speeds – Magic dealers may highlight products due to their popularity. Unusual and slow selling items will tend to be dropped from the range. A focus on the latest exciting new release can often develop as the dealer struggles to bring in sufficient turnover from a small range.

As the range is often limited to a specific theme of magic, You can experience a ‘search bubble’. A search bubble happens when you are presented with a range of magic tricks on a particular theme and return repeatedly to that magic dealer. Over time, you they are only presented with choices that confirm and reinforce that theme, so your  exposure to magic becomes more and more limited.

Higher prices – A smaller range means that the magic dealer will have fewer products making up the majority of their turnover. The magic dealers don’t benefit as much from economy of scale. This can cause prices to be higher or additional customer support services to minimal.Using a curated magic dealer can be an excellent choice providing that you trust the magic dealer and are sure that their opinions on good magic, match your own. Being aware of the commercial bias in the selection offered by curated magic dealers is important, to ensure that you choose the best magic tricks to invest your time and energy learning.

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