How to do Magic Tricks

Advice and Support for Magicians

Fire Magic Tricks – 4 Reasons Why Fire Magic Rocks!

by Merchant of Magic 3 Comments

Fire is one of the elements.To be able to use or control fire in any way is inherently magical. So many magic tricks can be enhanced by adding fire; you can add fire magic tricks to a vanish or production to really pack a punch. If you have the ability to produce a flame without any known form of ignition, then that in itself is magic.

Fire is mesmerising.

We as humans find fire absolutely mesmerising. How many times have you just stared straight into the flames of a fire and just been lost in your thoughts? Fire is almost hypnotic. Our brains are pretty much hard wired to feel this, ever since the caveman era fire has been one of the most astonishing and amazing things known to man.

Fire Magic Tricks get great reactions.

It is a fact; fire magic tricks get great reactions!! Add a burst of flame or fire to any magic trick and it will instantly get a reaction. People gasp and stare in awe; it can be very similar to seeing a good firework! Usually a burst of flames comes as a  shock and catches the spectators off guard, that coupled with a magical production of any sort (maybe a rose or a coin being produced from the flames) will guarantee you a great reaction.

Fire Magic Tricks are great misdirection.

Fire can also be used to cover sleights and is great misdirection that should be taken advantage of. If you are palming an item you wish to produce, why not turn these magic tricks into fire magic tricks? Add a burst of flame from a piece of flash paper or flash string. This is a great way to enhance the magic and cover the move.

Fire Magic tricks attract lots of attention.

If you wish to attract attention from people, whether you are performing  in public or just for friends there are few better ways to do this than using fire magic. Lighting up a fire wallet up in public is sure to  immediately attract attention. The flames will draw a spectator’s eye from anywhere in the room instantly as it is a defence mechanism in our brains to be aware as soon as a flame appears, you cannot help it, so why not take advantage of it!

SAFETY WITH FIRE MAGIC TRICKS

Whenever performing with fire magic tricks you need to be aware of not only your own safety but the safety of those around you. These are a few safety pointers you should follow, of course always use common sense and be aware of all the risks when using fire with your magic tricks.

– Always ask permission before you use any fire magic trick in any venue.

– Never light any flash product near a pack of flash paper or other flash product.

– Never aim fire magic products or throw ignited flash products towards anyone.

– Make sure you have the necessary fire extinguishers nearby should anything go wrong.

– Always store your fire magic tricks somewhere safe and out of reach of children.

– Do not store any fire magic trick or flash product near any form of ignition or naked flame.

 

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Choosing Good Magic Dealers – Magic Supermarkets

by Merchant of Magic Leave a Comment

Magic Dealers - Supr Market magic shops

There are many magic dealers that choose to present a huge range of magic tricks, without any vetting or limited selection. Like Amazon, they offer the whole market of magic and allow you to choose which magic tricks that you feel are right for you.

 

Advantages of supermarket magic dealers

Better range. – You are presented with the full range of magic tricks that have been released from around the world. If you need a specific item, you get a wide selection of products to choose from.

Less bias. – Supermarket magic shops may have less product bias than curated magic shops. They stock almost every find of item, with many versions. The magic dealers don't need to push you to one specific product over another one.

Less relationship promotion. – Supermarket magic dealers stock items from thousands of magic creators, so they try to promote their creations equally. This means that you won’t be pushed to a particular magic trick, just because the magic dealers are friends with the creator of the trick.

Lower Prices. – With a larger stock and bigger buying power, non curated magic dealers can use economy of scale to reduce costs and in turn prices. Cheaper versions of a particular magic trick are often available, so if you are on a budget for your magic, this may give you better alternatives.

Opinion. – You are not getting the magic dealers preferences imposed on your choice. The supermarket magic shop presents everything and allows you full choice.

Older and less popular tricks are stocked. – Supermarket magic shops try to stock as many magic tricks as possible, regardless of their popularity. Older classics and magic tricks with small markets maintain a place on their shelves, as well as the latest releases.

Disadvantages of the supermarket magic dealers

You get the good and the bad presented to you. –  Supermarket magic shops stock everything, without the magic dealers opinions playing a part. When shopping at a magic supermarket, you need to research the choices you make more carefully.

Too much choice. – It can be confusing and stressful deciding which version of a magic trick to choose. It’s important that larger magic shops offer great customer service and the ability to get expert advice from the magic dealers.

Slower delivery. – Very large magic dealers may have to warehouse some stock, and will not be able to dispatch every item the same day. Good magic shops usually keep the most popular magic tricks apart, to dispatch right away, but for less popular items, an extra day or so shipping is not uncommon. For example; The Merchant of Magic keeps around 5000 items in stock at their magic shop. The remaining 15,000 less popular items have to be warehoused, so take an extra 1-2 days shipping. God magic shops will always let you know the shipping times for a magic trick on the product page and at the checkout when you order.

Using a supermarket style magic shop can be a great way to find out about everything there is available to magicians. Magic dealers with a huge choice and less bias mean you get more options. The down side is that the quality of the magic tricks offered is not vetted. Customer reviews and testimonials  should be consulted to make sure you pick the best items for your act and within the price range that suits you. 

It’s important to make sure that the magic dealers you use, also have an advice service, staffed by working magicians that can give you advice. As the supermarket magic shops have fewer attachments to any one manufacturer, you will usually get much more honest advice and unbiased opinions.

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Picking a Magic Dealer – Problems and Benefits of a Curated Range of Magic Tricks

by Merchant of Magic 1 Comment

Picking a Magic DealerA magic dealer may hand pick a small range of magic tricks. This called a curated range.
The magic dealer advertises that they only choose magic tricks that get great feedback and are of a high standard.

Advantages of picking a magic dealers with a curated magic shop:

The benefit of curated magic dealers is that you are only presented with items the magic dealer feels that you will like. Your expectation for quality of the products is higher.

Trust – You develop trust in the magic dealer and respect the magic dealers opinion of the magic tricks that you should learn.

Easier selection –  Less choice makes choosing which item to buy much easier. If you are in the market for a change bag, being presented with 45 different versions can be time consuming and stressful. Curated magic shops narrow down the choice for you.

 

Disadvantages of picking a magic dealer with a curated magic shop:

1) The selection of the shop will be targeted to one style of magician, so may exclude excellent magic tricks, simply because they don’t fit the customer persona that the magic dealer is targeting.

2) The range can suffer from commercial bias: When choosing magic tricks to promote some magic dealers may not choose items simply because of their quality. Often other reasons play just as much a part in the magic dealers range:

  • Own Products – Promoting their own magic tricks above other products
  • Profit Margins – The magic dealers may choose items that have a higher profit margin even though the magic tricks may not be of the best quality.
  • Exclusivity deals – A deal may be made to give the magic dealer an exclusive on a magic trick in return for high profile on the website.
  • Relationships with the magic trick creators – A magic dealer may promote a friends magic range, regardless of the quality of the magic tricks.
  • Stocking costs – Smaller items that are cheaper to post may get preference over large items that have a greater storage and postage cost.
  • Product turnover speeds – Magic dealers may highlight products due to their popularity. Unusual and slow selling items will tend to be dropped from the range. A focus on the latest exciting new release can often develop as the dealer struggles to bring in sufficient turnover from a small range.

As the range is often limited to a specific theme of magic, You can experience a ‘search bubble’. A search bubble happens when you are presented with a range of magic tricks on a particular theme and return repeatedly to that magic dealer. Over time, you they are only presented with choices that confirm and reinforce that theme, so your  exposure to magic becomes more and more limited.

Higher prices – A smaller range means that the magic dealer will have fewer products making up the majority of their turnover. The magic dealers don’t benefit as much from economy of scale. This can cause prices to be higher or additional customer support services to minimal.Using a curated magic dealer can be an excellent choice providing that you trust the magic dealer and are sure that their opinions on good magic, match your own. Being aware of the commercial bias in the selection offered by curated magic dealers is important, to ensure that you choose the best magic tricks to invest your time and energy learning.

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