
As magicians, it’s very easy to focus all your attention on performing a magic trick, and forget that the tricks are not the most important feature of the evening.
‘WHAT!?! My magic tricks are not the star of the show?’
Ben Williams takes a few moments out from performing, to talk to you about ways magicians use spectators names to their advantage. With careful thought, magicians can take the most interesting thing in the world to each and every person, and spin it in a way to make their magic even more entertaining.








































Do your magic tricks create anything more than entertainment and amazement for the people that watch them? Could they lead to more intimate connections between the people that watch them?