Dynamo Magician Impossible - London Bus Magic Trick for Pepsi Max

Dynamo: Magician Impossible performed magic live for sightseers around London today. The Merchant of Magic team were asked to attend and witness the magic trick ourselves.

As the new face of Pepsi Max, and with series 3 of Dynamo Magician Impossible starting on TV on the 11th July (9pm on Watch) Dynamo toured London on a double-decker bus. Well actually, he stayed OUTSIDE the bus!

Dynamo floated next to the London bus. With bare arms, he rested his hand on the roof, as he waved to the crowds with his other hand. An impressive magic trick, performed faultlessly.

The reactions of the tourists seeing this was priceless. People just stopped and stared, which is hard to do, on a busy London street.

As the public reacted to dynamo’s magic, Pepsi Max teams gave out free cans of the drink to the crowds.

The stunt was a huge success and great PR for Pepsi Max, Dynamo Magician Impossible and for public awareness of magic in general.

“The reaction of the public as I was travelling was incredible and it was great to see so many people taking in the excitement.” – Dynamo

Pepsi Max has commissioned Dynamo to perform a series of stunts and magic tricks as part of their ‘Live For Now’ advertising campaign. The promotion encourages people to make their everyday experiences (like riding a bus) as thrilling as possible.

Dynamo Magician Impossible - London Bus Ride

What magicians can learn from the Dynamo London bus illusion:

1) Dynamo’s creative team have taken the advertising campaigns key message, and created a magic trick that communicates it as publicly as possible.

Question: Do you offer to customise your magic to the clients theme or to a companies ‘Unique Selling Propositions’?

Question: How could you create a bespoke magic service that would set you apart from all the other magicians in your area?

2) Right from the beginning of his career, Dynamo Magician Impossible has never stopped promoting and marketing his skills.

Regardless of your opinions on TV magic or his take on ‘methods’, you have to hand it to Dynamo, he works so hard for the success he is receiving. He remains constantly in the public eye, with guest appearances, interviews and publicity work. When you contrast that with other magicians that have a break at a TV series, there’s a world of difference in the promotion effort outside of the show. Being the face of UK magic requires energy, drive and ambition as well as talent. Dynamo has shown that time and time again. It’s no wonder that Pepsi Max wanted him to represent them.

Question: Other than practicing your magic tricks, what could you do this coming week to generate a ‘buzz’ about yourself and your magic?