Martin wants to create a magicians website and turn his magic hobby into an income. He’s not sure about the first step..
‘Hi everyone at Merchant of Magic. The reason for my email is I have been doing magic for quite a few years, and I am really struggling in knowing how I can make my hobby into a career. I have studied a lot of sleight of hand over the years and also purchased so many gimmicked tricks I can’t even count them, but I am struggling to get myself out there. I want to get myself a magicians website made up and start performing. I think I need a bit of help as I’m not great on a computer for a start, and I am not sure the best way to go about getting paid work.
I have contacted a few magicians in Leicester to see if they could mentor me and help me get comfortable performing in front of a crowd as I think that is one of my weak points at this moment in time because of my confidence, but I have had no luck at all and I didn’t know if you could recommend anyone who might be able to help me or if you could give me any advice on were to go from here. Sorry for the long essay it’s just magic means so much to me and I spend so much time, money and effort into it I just want my dream job to come true, thanks for reading this and I hope you can help. – Thank you, Martin.‘
We are often asked for advice by hobbyist wanting to become professional magicians. There is no easy way. Risk is always involved when making a transition like this. However, we can help by listing a few things you should be doing to make that move as smooth and pain-free as possible.
Here are some quick pointers to aim you in the right direction. For more information on turning professional feel free to search our blog here, there are tonnes of great articles that can help.
If you wish to be professional it is important to have a website, unless you have bookings coming out of your ears (which you may do in time) but as you start out it is important to have a base for all the information about you. It is a great way for people to see you and what your performance is about without meeting up face to face. Your website is worth spending some time and money on. To try to make one yourself with no experience would be a mistake, it would look exactly like that, inexperienced. Your magicians website will reflect on your image as a performer, a clear and organised website that is well put together will in turn make you look organised and professional yourself. Also with regards to the photos, try to have performing photos, not just photos of you with a fan of cards and springing the cards. You want the website to show you as a competent performer, and stylish promo shots can only look good if they are accompanied by great performing shots. The most important point of any magicians website is to clearly display your contact details on every page with a clear call to action running throughout your website. Visitors should be prompted to contact you to find out more and to receive a quote.
Magicians promotional material
This is worth spending some money on the design and look. Business cards and any other branded promo material should all match so that you look like a cohesive brand, this will say you are professional without saying so.
Spend a bit of money on some postcard size flyers to hand out at wedding fairs and other events where you promote yourself. These sorts of things can become part of a promotional pack you can mail people should they wish to have more information about you. You should also have a promotional pack that matches your website design etc that you can email potential clients, again with cohesive branding throughout, so it looks like a brand and not some mish mash of photos and magician’s blurb.
Confidence is something everyone should work on unless it comes naturally. The only way to become a more confident magician is to constantly put yourself in uncomfortable situations where you do not feel at ease. You will learn that even a fail is not that bad, and you will begin to not fear them as much. Slowly, over time you will begin to gain positive experiences from these moments of discomfort. Everyone goes wrong at some point; every magician has tricks that fail at some time sooner or later. If you were to speak to any professional magician who makes their living doing magic that said they had never failed in front of many people at some point, they would be lying. You have to realise that things will go wrong, and people will sometimes figure out what you are doing; it is all part and parcel of this career I’m afraid. You do not know what people already know. Maybe one of the spectators is an amateur magician; maybe they have a sibling who has learned and exposed some magic to them. These things happen, sometimes spectators are deliberately difficult, it is all about how you handle the situation, be polite, friendly and have fun and then your spectators will too.
A good way to start getting bookings is to do as much magic in social situations as possible. For example, if you are out for a drink with friends make sure you show them the magic and look out for anyone else who is trying to see what is going on. Give them a nod and go and show them some magic afterwards. Most people ask if this is what you do for a job, simply say “yes”. Hand out business cards to everyone you perform for. Most people have a friend who is getting married or who has some event coming up, and you will be surprised as to how many people ask.
Learning more about marketing and promotion for magicians
This blog is full of ideas and tips for promoting yourself as a professional magician, however you may want to read a complete system for marketing yourself as a performer, where all the information is in order, and you get templates and a road plan for putting it into practice. It’s worth reading the ebook Highway to Success for a complete guide.