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Kieron Johnson on Growing Up and Being a Magician

by Merchant of Magic Leave a Comment

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Right now, pretty much every good magic shop is busy telling its customers about the new magic trick from Kieron Johnson: To The Max. The trick has solved a problem that has confounded magicians for many years. How to make cubes of ice appear on your spectator’s hands, in a way that works to walk-around close up magic conditions. The trick has caused quite a buzz, so we thought we should take a closer look at its inventor: Kieron Johnson.

Dominic Reyes caught up with him for an interview:

How did you get into magic?
My friend took me to a magic shop in Southport called Magic 4. I was 21 years old, unfortunately it’s no longer open.

So you didn’t do magic as a kid?
No. To be honest, when my friend told me about the shop, I didn’t want to go. I thought magic was cheesy, but my friend begged me to go with him. I’m so glad I did. That was the best decision I ever made.

What was your childhood like?
For me childhood was quite tough. I was held back a year at primary school and at high school, I was sent to a special school for kids with severe learning difficulties, in a different county. It made making friends quite hard. I spent most my time inventing stuff from old junk, but the funny thing is, what made me an outcast when I was younger, is now the thing people love when I perform. I’m happy my life has turned out this way.

I think younger magicians have it easier, as magic is much more available online. I think it’s possible to be good technically, within a year. As for being a performer it takes much longer. I do think learning with DVD’s makes it a lot easier though.

So, do you think performing skills are more important? What’s your view on self working tricks Vs Sleight of hand?
I’m not a big fan of putting labels on magic, for me all magic should be treated in the same way. In my experience, if you want to fool a magician, do a self-working card trick, I do a mix of both. Take for example, the Invisible Deck, self-working, but there’s a reason Dynamo Magician Impossible does this too.  It’s a powerful trick, and an instant reset. It is the same reason why I perform Cardtoon, It is easy to do, works for all ages, resets fast, and never fails to make your audience smile. I do like flourishing as well, I think a good balance and an open mind is what it take to be a good magician.


What was it about that experience that changed your mind?

Well, the shop was amazing, I think they could tell I was a beginner, because the shop owner Rob Graham absolutely bamboozled me. The one magic trick that really impressed me was Cardtoon 2 by Dan Harlan. I still carry that with me today. I was very lucky, he taught me how to do it in the shop and didn’t let us go until I could perform it, we were there all day. That really taught me about the importance of practice.

 

Keiron Johnson magician

 

What was your first performance like?
Well, funny enough, it was the same day that I visited the magic shop. We had to get a local train back home. We were chatting excitedly about magic shops and playing with our new tricks, when a bunch of lads asked us to do a trick for them. I performed Cardtoon and they went mental! I got asked for my phone number and ended up getting a gig. Those two experiences made me fall in love with magic.

Wow, you discovered a magic shop, were recommended a trick, got taught by the shop, and got a booking at the end of that day. That’s one of the fastest jumps into professional performing I’ve every heard.

Ha-ha, Well, actually I was a hobbyist for three years before I turned pro. I was lucky enough to work at illusions magic bar for two years which I highly recommend. While I was working there, it forced me to think outside the box, and to invent my own magic tricks. Best of all, it taught me how to handle hecklers I highly recommend getting a residency in a bar or restaurant. That helped me get a grip on what works and what doesn’t. The added bonus, is that you will get more work once people start to hear about you.

How about your first paid gig?
For me, that’s a hard one. Because I really count my first ever gig as performing in the Illusions magic bar in Bristol. Even though I had done gigs before, I always think of that day as my first time. It’s amazing to think that three years of performing magic parties, and weddings couldn’t of prepared me for that day, it was a bit of a shock to the system. The music was loud, and the people were there to see good magic. Most of my material didn’t play to the crowd. It was like being a decent swimmer, then all of a sudden, someone had erased my memory of how to do it, so for me, this will always be my first gig, and the place I became a magician.

Who are your influences in magic?
My two heroes of magic are Richard Sanders and Max Malini. Richard was the first magician I saw  do a lecture. He was engaging and his magic was so strong. On top of that, he’s a really nice guy and the Richard Sander Show series are the best three DVDs I own. I have watched them a lot.

Kieron Johnson magic tricks

For me Max was awe inspiring to hear about. He was one of the original close up magicians, and fooled some of the greatest magicians in the world. Houdini, Dai Vernon, Charlie Miller, and if you look out, his name is often mentioned in magic films and TV shows. As far as I can tell, he was the first to produce ice, in a world were refrigerators in the home didn’t exist, amazing! I would have loved to be able to see Vernon’s face, when he produced that ice. Check out the Magic of Malini

Where do you get your ideas?
That’s a hard one. Sometimes they come in my dreams. I keep a pen and paper nearby just in case, but mostly I start working on one idea, and develop it by working it in my act. I do this to see how it turns out. Some of the time I end up with something totally different, but that’s the fun of being creative.

What are your favourite tricks to perform?
I am big fan of metal bending. I love Liquid Metal by Morgan Strebler and Metal by Dee Christopher. I also love magic with thread. Tarantula is great!

Magic Books or Magic DVD’s?
Both! I love watching a good magic DVD, you get to see how it plays in the real world, and it’s always nice to see what you are learning.

Books are wonderful too, I love Tarbell and the Apocalypse series. These are all things you don’t get on DVD. You can find some card tricks that are hidden gems, in these books. As a magician, I think that The Royal Road to Card Magic should be banned. I hate it when someone new asks for advice, and they say Royal Road. It has some great material in it, but the English language has changed a bit since then. Why doesn’t anyone ever recommend Mark Wilson’s Complete Course in Magic book? It’s a lot easier, and is full of great ideas for a beginner.

What advice would you give to fellow magicians?
Practice your craft, and have fun. If doesn’t go well the first time, try again because every great magician you see has had to fail to succeed. Another important thing, I would say, is to get some business cards and make sure when you are at a gig you dress smart. It took me four years to learn that, but believe me, it makes a big difference!

 _________________________

The Merchant of Magic would like to thank Kieron Johnson for taking the time to talk with us. if you have not already done so, check out his new release To The Max

SOMETHING TO THINK ABOUT:
Kieron made some very good points in this interview. He used the character that he developed through his experiences as a child to create a performing persona. When you watch the demo trailer of To the Max, you can see the pacing and presentation are very much his own. He hasn’t tried to clone himself into someone else and that authenticity in his performance shines through.

Kieron, doesn’t seem hung up on the issue of sleight of hand. For him the effect is his central concern. He seeks out magic tricks that get stronger reactions, rather than being loyal to the methods alone.

Most valuable from this interview, is his view that his early performances to friends and family, didn’t count in his training. He regards his real schooling to be his work with the public.

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Filed Under: how to do magic tricks Tagged With: beginners, Dynamo, interviews, learning magic, magic advice, performing for the public, performing magic

Should Magicians Give Purpose to Magic

by Merchant of Magic 3 Comments

I believeIf you really could perform magic, what would you do? Would there be a purpose to magic you perform?

As magicians we spend the majority of our time losing and finding playing cards, making small predictions, or having things vanish and appear around us. The tricks lack any purpose other than to entertain and amaze. What is the point of making a coin bend in a spectators hand or making a ball vanish from under one cup and appear under another, followed by the appearance of some lemons under the cups? Great magic, but utterly pointless. We can increase the power of our performances by giving a purpose to magic.

Creating purpose to magic we perform has been one of the ‘themes’ of the second series of Dynamo Magician Impossible. Let’s look at a few examples:

  1. Dynamo is talking to the DJ in a nightclub. However, the club is packed and he can’t get out past the crowds. What would he do if he really could perform magic? He would simply fly over the crowd to the exit. That’s exactly what he did.
  2. Dynamo visits HMV to meet his fans. It all gets too much and he needs to escape. What would a magic user do? Simply disappear. That’s exactly what he did.
  3. Dynamo watched a street performer and wants to reward him. He notices the performer has images of money printed on his clothes, so he turns one of the pictures real so he can give the performer a tip.

Dynamo used magic to solve his problems. That’s the purpose of magic shown on the show. How can you design your magic tricks to be useful in this way?

Purpose to Magic

I expect you may feel going from table to table entertaining people would be quite a low priority for most true magic users. So why WOULD you be an entertainer?

Perhaps, to make people believe again?

Most people believed in magic when they were kids, but then life got in the way and they came to believe what the world told them, that magic was just pretend. Could making people question this belief, be the real role of a magician?

“What would I have to do right now to make you believe in magic?”

If you ask that question whenever you next perform close up magic you will start to notice you get the same sets of answers over and over again.

  • Make a bottle of wine appear
  • Turn this £10 note into a £50 note
  • Fly
  • Make xxx disappear
  • Bend a wine glass
  • Read my mind like Derren Brown

If you collected all the questions over a period of time you will get a group of the most frequently asked questions, many of which you could have tricks ready to perform.

There would also be some answers which you couldn’t do. For example: “Make a tiger appear” or “Make my wife disappear” but it would be easy to create a set of funny answers for each of those suggestions.

You could  construct an act which allows you to perform most of those requests. You would then simply pick a suggestion from the group that ‘hits’ and actually DO it for them. Powerful stuff!

When asking the group, you ideally want to get suggestions from several different people at the table. This way you will be likely to hit upon a request that you can actually do. If you don’t get a ‘hit’ you can turn it into a joke or an aside, as you move into your normal routine set. Don’t tell them you intend to perform their suggestions until after they give them, so you have a perfect ‘out’ by changing the subject if a hit doesn’t happen.

If you decide to try this out please let me know how you get on. You can do this in the comments section below:

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Filed Under: how to do magic tricks Tagged With: choose the right trick, Dynamo, learning magic, magic business, magic tricks, performing for the public, performing magic, Purpose to Magic

Magic Lessons from Dynamo Magician Impossible

by Merchant of Magic 58 Comments

dynamo-magician-lessons-learn-001

Every magician should study these magic lessons from Dynamo. Steven Frayne AKA Dynamo has risen from the ranks of amateur magicians to become a household name in a very short time. How did he do it? We look at what we can learn from one of the most influential stars of the UK magic scene.

1) The biggest magic lessons from Dynamo

Steven started magic as a kid, and worked hard at his technique for many years. He started practicing while growing up in Bradford’s deprived Delph Hill Estate and took the opportunity to perform his magic tricks wherever he could. For Dynamo, there was no sudden rise to fame, it was a slow journey of learning the skills, getting out, performing and building up his knowledge and reputation. During the early days Dynamo consumed as much information about magic that he could, attended magic conventions and built a relationship with his favorite magic dealers. This way, Dynamo developed a keen eye for what was possible in magic, and what was missing in the market, for his style and persona.

•    Initial Footwork: Dynamo is without question a ‘grafter’. Nothing was handed to him on a platter. The kid puts himself out there as much as possible, talking to the magic shop, asking for feedback with other magicians and immersing himself in as much of the world of magic as possible. This gave Dynamo an excellent foundation for developing his techniques and for spotting the freshest, powerful tricks to build into his working magic routines.

WHAT YOU CAN DO:  Practice and learn as much as possible, and let your favourite magic shop know what you specifically like to learn, they can work with you to suggest new magic tricks that would be right for you. Although you may not be able to book magic lessons from dynamo himself, you can get the exact same advice he was given..

 

•    Reputation: Dynamo understood that to make it as a magician: You need to be seen. He wasn’t going to be taken seriously by agents unless he had a reputation that preceded him. So where could he get that? Dynamo looked at his other interests, namely his love for hip-hop, and found a door he could knock on. The festival and music scene became his playground. Attending as many events as possible. Performing magic gave him access to the celebrity areas. This young kid in a baseball cap, doing amazing magic was extremely popular and soon he was networking with both celebrities and the media industry.

WHAT YOU CAN DO: Get out and perform. Go to festivals, charity events and anywhere that people can see your magic and your reputation can build. We now live in a world where everyone has a video recorder on their phones. By being out there performing, your skills will get shared and talked about!

 

2) He understands that people want more than magic when watching Dynamo Magician Impossible

Dynamo picked a target market for his magic. He understood that the quality of the magic tricks is second place to how an audience relates to the performer. His market was the young urban music fan, the student, and the celebrity watcher. Targeting his magic at this audience gave his magic a brand and a style that wasn’t being catered for in the UK.

WHAT YOU CAN DO:
Look at yourself and your personal style, what market do you closely match, show can you create a persona that fits that, that you can establish as your ‘brand’

 

3) Dynamo teamed up with excellent management.
 
Dynamo has an excellent manager. Because of this, he has reached a huge market and is guided through the jungle that is entertainment media. His management team opens up new possibilities for him, and allows him to focus on developing great new magic, without being swamped by the day to day demands of marketing and business.

WHAT YOU CAN DO: Send your magic CV to agents and build a relationship with the ones you trust and work well with. Build your reputation and move to being fully managed if that becomes right for you, once you are in a position to benefit from it.

 

4) Dynamo understands where the attention should be.

Some magicians are critical of how Dynamo presents his magic tricks. They argue that he lacks a unique personality and doesn’t ‘perform’ with much showmanship. However, others would point out that this is one of his strong points. Learning from David Blaine’s huge success, Dynamo puts all the focus on the spectator rather than himself. His character is unassuming. The trick and the spectator’s reaction are the most important elements of the presentation. He increases the power of this, by performing to celebrities that are a good fit to his target audience. Each time Dynamo performs for a film star or musician, it’s just as exciting for the fans of that celebrity to see them ‘freak out’ as it is for them to be fooled themselves.

WHAT YOU CAN DO:
Be seen in the right locations for your target audience. When you are photographed performing magic, make sure the camera is capturing the audience going wild and having a great time, not just you standing in a group ‘doing something’ This is one of the powerful magic lessons from Dynamo: Be the background to the reaction you create.

 

5) Dynamo left his ego at home.
 
Dynamo Magician impossible is all about Dynamo. But as we discussed above, he is not fighting for attention. This is exactly the same as when you meet him in person. He is polite, funny and unassuming. Dynamo shows real interest in other magicians and loves to discuss magic with them. That’s why you often find him at many of the more serious magic conventions and he is a member of The Magic Circle. There is no ego about him, and this makes him a very likable guy.

WHAT YOU CAN DO: Join in with magic communities and go to lectures and conventions. Become friends with other magicians and don’t try to come across as more successful than them. Share idea’s and help other magicians improve their technique as they help you do the same.

6) Dynamo understands social media.
 
Did you know you can follow Dynamo on Twitter? His twitter name is @dynamomagician.  You can also join his YouTube Channel and website Dynamo World. Right from the start he engaged social media to help create his brand. He didn’t post videos of him doing magic in his bedroom or magic lessons from Dynamo revealing tricks.. Instead, he had spectators film him while performing and then upload the footage. He tweets regularly so fans can interact with him.

WHAT YOU CAN DO:  Get as much footage of real world performing as possible and create a channel to show this off. Suggest spectators can film you and share the footage. Use Twitter to reach out to your audience and make sure your twitter name is on your business cards

7) Dynamo Magician Impossible makes people care about him as a performer with a back story.

This is one of the most valuable magic lessons from Dynamo to take away.. The format for Dynamo Magician impossible focuses on his back story, how he grew up and the people in his life. The messages contained in the series include themes such as how he loves his family, he understands how lucky he is. Sometimes fame is hard to deal with, he still hangs out with his old friends. His family is important to him. This insight into his character help to make audiences identify with him as a person.

WHAT YOU CAN DO:
Read this article on making people care about your magic tricks.

 

I hope you found these magic lessons from Dynamo useful. The Merchant of Magic can help you develop and put into action any of the suggestions above. The team gives help and advice to magicians on all aspects of improving their magic. Email or call the team

There are also dedicated sections featuring new magic tricks to learn that fit the urban performer in the Dynamo Magic Tricks Section

Useful Posts:
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Filed Under: Card Magic Tricks Tagged With: Dynamo, learning magic, magic advice, magic business, magic tricks, performing for the public, performing magic, presentation, showmanship

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