How to do Magic Tricks

Advice and Support for Magicians

How to Get Magic Shop Sponsorship – Reviewing Magic Tricks on YouTube

by Merchant of Magic 2 Comments

Finding free magic tricks to review on your Youtube magic show

The Merchant of Magic receives requests for magic shop sponsorship on an almost daily basis. That’s great news, and we love that YouTube shows are happy to review magic tricks and products for magicians on their channels. In fact, if we like the shows we may be happy to recommend the channel to our visitors and help you promote the show.

If you broadcast on YouTube, and would like to review items that are supplied by The Merchant of Magic, we can help you receive magic items from the magic shop without any cost to you.

 

Step 1: Become a Merchant of Magic Partner.

Click here to learn how to create your own personal links to the Merchant of Magic shop website or to any specific product that is on the site. It’s very quick and easy to set up.

Step 2: Select some items you already own and want to review.

Look though the magic shop and create a list of items that you already own and that you think that your viewers will enjoy watching you review. We recommend that you discuss both the positive and the negative aspects of items, from your own experience. Be totally honest and also choose items you don’t like as well as those that you love. When reviewing items, the best ones are often those that you are very familiar with and have performed, so starting with items you have owned for a while is the a sure fire way to make a great first impression with your reviews and give advice and opinions based on regular  use. Those items will often be ones that you care about, as you own them. This really makes them the best choice to begin with.

Step 3: Create Affiliate links for each of the review products

Once you have a MoM Affiliate account, you can make a unique link for each of your review items.

Magic Shop Youtube sponsorship

Step 4: Add the product links into your YouTube videos

You could simply make one link for the main page of MagicShop.co.uk that you can mention to your viewers in the video. A much more popular method is to add the links to each product you review into the video description text. Then your viewers can click on the link after watching the video and find out more about the item and order it if they wish.

 

Step 5: Earn commission

Each time one of your viewers clicks one of your affiliate links and places an order, you get commission for the sale. That’s on the whole order, not just the item you reviewed. You also get a commission each time that person returns to the shop for the next 30 days! You can login to your affiliate account at any time and monitor how well you are doing.

 

Step 6: Receive magic items from us to review.

Once you have created some reviews of items you already own, it’s time to start reviewing new releases! You can use the affiliate commission you earn to order any items from the magic shop. This builds up very quickly as you post more reviews over time and get more subscribers. Each video you publish continues to bring in the commission to you as long as you keep its published. After a while, as you add more and more reviews, you will be getting a significant amount of revenue from your affiliate links. You will probably find that you can order more new magic than you can review, so you have the option of banking the excess commission instead of using it all to get magic. This will really help with the running costs of an established YouTube show.

 

Step 7: Promote your show

Make sure you promote your show as much as possible. Advertise it on popular forums and blogs. Be sure to send us a link to each new show as we may be able to help promote it too. If we like it, we can blog about your show to our subscribers. They will love to watch your reviews as well!

 

Important

Remember not to expose the secret of the trick when you review it. Give your HONEST opinion of a magic trick or item. Feature both the positive and the negative points about it in your opinion. Remember, if you give some criticism of someones trick, be respectful to them. Not being a fan of an item is fine, but be polite and make sure you give a valid reason for your opinions, viewers will be far more interested in your reasons as well as your overall impression.

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Filed Under: how to do magic tricks Tagged With: podcasts, recommended, Reviews, Sponsorship, video, youtube

Doing Card Tricks – Do Not Use These Words

by Merchant of Magic 7 Comments

words-magicians-should-not-useI want to talk you to about language. The words you use when you perform your magic tricks, and how you can improve them to get a better reaction from your audience. It’s specifically about using the wrong words.

What are the wrong words?

Every word that you use, when you perform a magic trick, counts. It sets the stage for the magic, defined your character, moves the action forward, and ensures the spectator understands what should happen, and what did actually happen. It also signals to the spectator, how they should react to the trick. Any words that don’t perform these actions are clutter and should be removed from your script as much as possible.

Magicians Instructions.

As magicians, we are so used to reading about magic tricks, going through the instructions and talking with other magicians, that we forget our spectators are not the same. They aren’t immersed in the language of magic.

Approach a spectator, pull out your Bicycle playing cards and tell them:.  

“Say ‘stop’ as I riffle through the deck.”

What on earth is a “riffle”? The spectator never uses that word, and probably has no inclination to  do so. Swap  it for something like this..

“As I go through the playing cards, say ‘stop’ at any time”

That’s a much better line. It doesn’t assume any previous knowledge of magic from the audience.

Asking a spectator to “Cut the top half of the deck please.”  Again, what exactly is a ‘cut’ and what’s the top half of the deck? It’s clear to us as magicians, but these assumptions of prior knowledge in your patter, cause the spectator to pause for just a moment, to check internally that they understand what you are asking of them.  Simplifying the language you use in your instructions will improve the pace and flow of your magic and the clarity of the trick for spectator.

Call a spade a spade.

As much as possible, check that you are not referring to items by their magic names. Let’s say the magician is about to perform some card tricks. He asks the spectator to sign a card and wrap the playing cards up in a silk:.

“Please pick up the Sharpie, sign the front of the deck and then wrap it up in the silk.”

For just a second, these questions jump into the spectators mind:

1) What’s a Sharpie? —–   Oh, he meant the pen!

2)  Sign? ——  He wants me to write on the playing card?

3) Front of the deck?  ——  Is that the top card? But where on the card?

4) What is a  Silk?  Does he mean that piece of cloth on the table?

The spectator how has 4 questions to process, and confusion can jump in at any step.

Introducing a magic trick.

“OK, here’s a bit of magic for you”

Using the word bit, makes the trick sound like something less that awesome. It’s dismissive and almost apologetic. Instead, say something like “Here’s something very strange, for you.” or “Let me show you something, I think you will really like.”

Another common mistake is to use the word effect.

“Let me show you this magic effect.”

Nobody, other than magicians, call magic tricks ‘effects’. Save that, for when you are talking to other magicians. Instead, refer to the trick as “magic” or “magic trick”.

Patronising

“Please, sign your name here. Brilliant!”

“Please take a card, great job!”

Brilliant, Fantastic, Amazing, Great!

It’s so tempting to add this, as some kind of little reward for the spectator after every action they do.

“You put the lid back on the pen! AWESOME!!!”

This is simply clutter and adds nothing to the presentation. Unless you are specifically trying to be funny, this gives a message to the spectator that you thought he or she was incapable of performing these simple tasks.  Instead, just say “Thanks” and move on with the trick.

It’s likely that you may now notice that you use these words when performing. Filming your magic performances can help you identify these habits, so you can work to remove them.

Redundant sentences and cliches.

We all do it. We all use the same stock lines, when talking to spectators. After all, we grew up watching magic and learning the way a magician acts. However, taking a moment to study what you say, and choosing alternatives to these common phrases, will dramatically chance how you are perceived by your audience.

Here, are some of the most popular cliches that should be avoided:

“And now, for my next trick..”   Just get on with it. When you end a trick and start another, it’s obvious to everyone. There is no need to tell everyone that you are starting a new trick.

“And with luck…” Telling a spectator that the trick requires luck to end correctly, is a huge fat signal that you are not confident with your technique. The trick works because of magic, not luck.

“Are you sure?” This is common. You ask them to pick a card then ask them if they want to chance their mind. Why? As a magician, you want to let them know that they could have picked ANY card. But they already know that, as you asked them to do just that, a moment ago.

Just accept their first decision and move on with the trick. Adding doubt in the spectators mind, that they picked the right card is a distraction from the card trick. Unless your card tricks are specifically about the nature of free will or influence, making the spectator question each of their choices serves no real purpose and adds nothing but fluff.

“So, now I am going to…” Don’t introduce each of your actions. Just do them. The spectators don’t need a running commentary about your future actions. They are there in front of you to experience the trick for themselves.

“Is that fair?”  By asking a spectator to judge, what should be a simply innocent action you create doubt and a challenge mentality. The spectator is invited to think:.

  • Why wouldn’t the action be fair?
  • Did I just miss something sneaky?
  • Should I care at all?

These common mistakes that magicians make, often just spring from assuming the spectator has prior knowledge of magic. That’s often fine if you perform mainly to other magicians, but even magicians will appreciate good language. In fact, they will probably notice it just as much, as they compare your presentation to their own.

DO THIS:

It’s very hard to remove these negative words from your presentation, if you don’t script your magic. Watch some performances of magicians who favor the ‘ad-lib’, jazz style of magic and you will often find their patter is full of these lines. We highly recommend that you start creating a script for each of your tricks. As you become aware of mistakes like these, you can remove them. Scripting your magic down to only what is essential for the trick to work. Once you have this habit, you will find that you can ad-lib in a more powerful and meaningful way.

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Filed Under: how to do magic tricks Tagged With: beginners, learning magic, practice, presentation, showmanship, video

How Bicycle Playing Cards Are Made

by Merchant of Magic 3 Comments

bicycle-playing-cards-factory

Here’s how Bicycle Playing Cards are made.

This video from the United States Playing Card Company, takes you behind the scenes at their massive factory.

A bit of history: Back in 1867 A. O. Russell, Robert J. Morgan, James M. Armstrong and John F. Robinson Jr. came together and brought The Cincinnati Enquirer  a printing room in Ohio.

They focused on printed theatre and circus posters. In 1891 they became the The United States Printing Company (USPC).

By 1900 The United States Playing Card Company expanded again, moving to a new factory which developed to over 600,000 square feet of manufacturing operations.

Image Source for How Bicycle Playing Cards are made: www.bicyclecards.com

There are SO MANY different types of bicycle playing cards. The decks have different back designs to suit every magician. Although almost all of them have the same card stock, cut and finish, many magicians feel that different decks have distinctive characteristics. Although most of that is simply marketing.. There are several decks that are in fashion for performers and are avidly acquired by collectors. For 99.9% of all your magic work, the only deck you need is the standard bicycle playing card deck. But if you want a custom design, check out the full range of Bicycle Playing Cards

Related post: Are Bicycle Cards worth buying?

 

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Filed Under: Card Magic Tricks Tagged With: playing cards, video

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