Over the years, I've had the pleasure of working with some of the most talented close up magicians in the world. By viewing these successful working magicians in action, it's possible to spot several factors that they all have in common. We can copy these 'habits' and add them to our own practice and performance of magic. Lets look at the 7 performance habits most often found in the behavour of successfull magicians:

1) Keeping control of the audience

It's important to learn how to control and direct your audience. Successful magicians take time to learn how to capture attention, foster interest, and control a group of spectators. Reading books on direct sales and showmanship just as much as you read magic books can help you learn ways to gain control of your audience and keep their attention throughout your performance. Discuss audience management with other performers. Take note what works well in a live situation. Successful magicians will often spend just as much time relating to their spectators as they do performing the mechanical aspects of their magic tricks. Time is taken to perfect posture, eye contact, and pacing, to control how a spectator reacts. Learning how to control an audience will ensure that you don't hesitate if a spectator suddenly asks you a question in the middle of you trick. You learn to keep your cool by anticipating this behaviour in advance, whilst not appearing to ignore the interruption that may have taken place.

2) Punctuality.

Successful magicians make a habit of arriving in plenty of time for their shows. Being on time is vital if you want to build a great reputation. In fact, being on time is not good enough. Arriving early to a gig gives you time to check out the venue, chat with the client and the event staff, and address any unexpected problems that may have occurred. If you are booked to start at 8pm, make sure you arrive by 7pm. An extra hour may seem excessive, but it pays off over the long term. Being relaxed, ready and prepared is far more important than an extra hour before you set off for a gig. That hour is usually spent in 'preparation limbo' anyway, so spend it at the venue instead. Being early means that you stay calm and relaxed.

3) Pocket Management and Resets.

Do you remember your first magic gig? I do remember my first time performing as if it were yesterday. I took way too much stuff with me, and loaded my pockets with as many magic tricks as I could carry. I remember laughing after the gig that I really only needed 20% of the items I carried with me that night. In fact, the gig was harder because of all the equipment getting in the way. Successful magicians know exactly what they will need for each gig and streamline their pocket management, so every item has its place. The magic tricks that successful magicians perform tend to be built into working sets. Each set is designed to have the right resets and the magic props have locations on the magician which allow him or her to move through the set without fumbling for pens, cards or any of the props needed for the set. Good pocket management will make your magic seem effortless and spontaneous.

4) Knowing when to arrive and leave.

The best close up magicians know just when to join a new group and when to leave. They don't just plough into a new group as they stumble through the room working. They look for 'in' moments, when there is a break in the conversation, and they can engage the group without interrupting a guests anecdote or joke. Successful magicians know how to leave a group wanting more. Their magic are constructed to:

Introduce
Engage
Create energy
Build to an applause.

Knowing when to stop performing is just as important as the choice of magic tricks that you perform. Successful magicians perform just enough to entertain the group, but not so much that they are taking over the whole event. The secret is to leave them wanting more. Perform a few tricks, and promise that you can return later if they request it.

5) Effective use of space.

Close up magicians don’t use a stage for their shows. The magic happens right in the thick of the action. That means there is little or no control over the performing environment. Successful magicians will have already scouted out the venue before they start performing. They know the blind spots in the room, the walkways, serving points and access channels around each table. When they perform, skilled magicians move around through the show, making sure that everyone is engaged and gets to see the magic tricks up close. Motion is life, and motion created energy. Standing in one spot though your whole set of tricks, doesn’t help build energy. It’s one of the reasons modern comedians tend to pace up and down the stage as they deliver their stand up comedy. Movement keeps peoples attention.

6) Simplification.

There are commercial magic tricks, and tricks designed for entertaining magicians. One of the most common differences between the two forms of magic is simplicity. Successful magicians understand that the magic tricks they perform need to be simple to understand. A general rule of thumb is: A magic trick should be easy to explain in a single sentence. When it comes to casual walk-around magic, effort= boring to the spectators. That doesn’t mean that the magician can’t perform magic that touches on complex concepts, but the presentation needs to be clever enough to reduce the complexity to it’s simplest form, so most of the thinking has already been done for the spectators. A great example of this in action is the work of Derren Brown. Many of these presentations involve quite heavy theories or concepts. However, his entertaining presentation simplifies this for the audience, so they don’t feel like they are having a mental workout.

7) Timing.

Probably the most important skill of successful magicians, yet one that is so often overlooked, is timing. Knowing just when to pause, when to speed up, and when to pass a cheeky smile to the spectator. Timing is everything, once the mechanical aspects of a magic trick have been mastered. Despite this, it’s often not discussed in the instructions for most magic tricks. Timing comes from rehearsal of the whole trick, including the patter and physical actions. It’s then developed through live performance and remains in a constant state of development though out the magicians whole experience performing the act. There are many courses and books for actors on timing, and it’s effort well spend, building up as much knowledge as possible on this key skill to becoming a successful magician.

Where the 7 habits of sucessful magicians come from.

What do all 7 habits of successful magicians have in common? None of them are found in the instructional DVD that comes with most magic tricks. They develop through performance. Not necessarily live to the public, as performance can be simulated in rehearsal, but they only develop through applying each magic trick into the environment that it will be presented within. To develop the 7 habits of successful magicians, I recommend getting as much experience as possible, performing your magic to strangers in a social setting. This doesn’t need to be paid gigs, you can do charity events, fund raisers or community social gatherings. The key is to get out and find out how magic is presented in the real world, with all the distractions and interactions that provides. The rewards you will gain, in the development of your magic performance will be limitless.

Ben Earl – Trick Artist – The Show, the Magician, and the Magic Tricks

by Merchant of Magic 2 Comments

Ben Earl - Trick Artist - His Magic Tricks

Ben Earl – Trick Artist will broadcast on

Channel 4 at 9pm, Friday 26 April 2013

As a supplier of magic tricks to Ben Earl, The Merchant of Magic is excited about the new TV release. The series is, at it’s core, a magic show. However, Ben Earl – Trick Artist will also build in creative thinking, sleight of hand and some stunning stunts.

There will be four shows in the first Ben Earl series. Each presenting magic tricks around it’s own topic: art, science, crime and money. The first show centres on crime.

The motivation behind Ben Earl – Trick Artist.

The idea is to create a magic show that is distinctive from much of the magic tricks shown on television. By using creativity and art, the show hopes to express the uniqueness of Ben Earl and his magic tricks style, which is sleight of hand based:

Ben Earl – : ‘It’s a really tricky thing but I think initially there’s a question of format, the visuals and style and all that kind of stuff. For me it’s also a different form of experience and expertise. What I do is so predominantly sleight of hand based but comes from a creative place. We’ve been able to write very ambitious and creative scenes and then inform that through a skill set that is slightly different from other guys.’

What’s featured in Ben Earl – Trick Artist.

In the footsteps of David Blaine, the Ben Earl series will feature invited guests that Ben Earl will amaze with his magic tricks and the show will build up to an ambitious and dangerous stunt. The word from the production company is that it will include Jumping off a building, climbing over moving cars and Ben Earl setting himself on fire. Each stunt is built into a larger story to create a theme for each episode.
Ben Earl also claims he will perform a bullet catch magic trick in one of the shows, some magic with a venus fly trap and a set routine built on the theme of his heart beat.

The shows will also feature some magic tricks performed to children. Ben Earl will take a very popular magicians theme: Using chocolate coins to perform coin magic tricks, and show how he likes to perform this. As many close up magicians already use chocolate coins during their close up magic shows, it will be of interest to see what new ideas he will bring to the subject.

How Ben Earl practices his magic.

Like all professional magicians Ben Earl continues to practice and perfect his technique. Although Ben won’t be using it in the show, he is a keen practitioner of contact juggling. He claims that it enhances his timing, touch, technique and control.

Ben Earl – ‘Your hands and your body are learning a relationship between themselves, a little secret language about balance, speed and timing. I spend a lot of hours partially mentally rehearsing but a lot time physically rehearsing timings, moves, pieces of sleight of hand, I just never stop practicing.’

The Ben Earl – Trick Artist series is has been commissioned by C4 Entertainment Commissioning Editor, Madeleine Knight and the 4 one hour shows were made by Magnum Media.

How Ben Earl got noticed.

Ben Earl first came into the public eye after his appearance on Penn and Teller – Fool Us. The hit show, now sadly dropped by the TV networks was very popular with magicians and general public. Ben Earl was one of the highlights of the TV show. He went on to release several magic DVD’s teaching many of his techniques and methods. The most popular of his magic DVD’s being Ben Earl – Past Midnight

In the past, magicians that have been commissioned to produce TV shows tend to discontinue their instructional magic tricks DVD’s and guides. This removal of magic secrets is often from personal preference as their popularity grows or on the insistence of their management. It remains to be seen if the Ben Earl training DVD’s for magicians will continue to be available as the show becomes popular.

Sources: C4

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Dynamo – Derren Brown – Famous Magicians Learn Magic Tricks with USP’s

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What do famous magicians like Derren Brown, David Blaine, Dynamo and Jonathan Goodwin have in common? – They all have a USP: Unique Selling Point.

Take a look at the current popular TV magicians. They each have their own unique genres:

Derren Brown – Mentalism
Dynamo – Street Magic
David Blaine – Endurance Stunts
Jonathan Goodwin – Escapology
Paul Wilson – Hustles and Cons

On TV, there’s no room for more than one magician to be successful in a particular style at any one time.

The networks don’t seem to be interested in commissioning a show for a magician who is ‘like’ another. Why would they? Magic is a niche. To promote a new entertainer, the networks need something different.

Nobody wants to commission a show that’s a bit like Dynamo Magician Impossible or Derren Brown. Being another Derren Brown or Dynamo is second best. They want new, unique famous magicians to promote.

If magicians are to have a chance of being successful on TV, they need their own CATEGORY. When David Blaine gained fame on TV, he started out with something new that nobody else was doing on TV. That quickly changed because there wasn’t anything particularly unique about the magic he performed. The style in which it was presented (a focus on the spectators reactions) quickly became the ‘standard’ for filming magic. David Blaine addressed that quickly, moving from street magic to endurance stunts. He moved into a new ‘category of one’.

Derren Brown started off his career performing close up magic. He spent many years working in restaurants and clubs. When Derren Brown was talent spotted at a local magic shop, he was guided to create a unique selling point for a new TV series.

I don’t have a TV show, how does this relate to me?

A magician needs to be unique if they want to be the best in their field or local marketplace.

What’s your Unique Selling Point?

How are you different to the other magicians in your market?

What puts you in a ‘category of one’?

How can you become a famous magician?

Think about how you can communicate that ‘uniqueness’ in your marketing efforts?

Learn magic tricks that reinforce your USP rather than dilute it.